Q4 2020 US Android Market: Top Fashion Games by Performance

As the year 2020 came to a close, the fashion game category on the Android platform saw interesting trends in the United States. Sensor Tower provides a detailed look at how the top five fashion games fared in the fourth quarter.

Acrylic Nails! by CrazyLabs LTD showed a strong start with downloads peaking at 309K in the first week of November and gradually tapering to 157K by mid-December. The game ended the year with an upswing to 232K downloads in the last week of December. Weekly active users mirrored this trend, starting at 350K in early November, dipping to 337K mid-quarter, and surging to 455K active users by year-end.

Project Makeover by Magic Tavern, Inc. saw a steady increase in revenue from 99K in mid-November to a high of 1.38M in the last week of December. Downloads for the game also showed a significant rise from 186K in mid-November to 387K in the last week of December, while weekly active users grew from 87K to 446K in the same period.

Lion Studios' Yes, that dress! experienced a downward trend in downloads, starting at 115K in late September and dropping to 34K by the end of December. The active user base followed a similar decline from 163K to 55K during the quarter.

Ruby Games AS's Spa Master witnessed a spike in downloads to 205K in the third week of November, followed by a decline to 53K by the end of December. Weekly active users peaked at 212K in the third week of November before settling at 77K by the close of the year.

Lastly, Piercing Parlor also by Lion Studios, showed a peak in downloads at 133K in mid-October, which then fell to 10K by the end of December. Active users showed a high of 149K in mid-October and decreased to 23K by year's end.

For more in-depth insights into the performance of these fashion games and others in the market, Sensor Tower's platform offers extensive data and analytics.